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Our experience working with successful disruptive businesses in health makes it clear that the way in which digital health products are built is just as, if not more, important than the new technology they take advantage of. By following a few clear steps, you too can start building digital health products that users will love and trust. In this post, we’ll first walk through some of the key lessons to take from successful products. Then we’ll show you the actionable steps you can take to replicate that success for your own business or practice.amazingseodigital With the right approach to product definition and development, digital health innovators can easily attract the interest of both consumers and high-profile investors, not in a year or 6 months from now, but today. Let’s get a few things straight first. The mobile health (mHealth) segment is performing particularly well thanks to the increasing popularity of mobile technologies such as smartphones and wearables. A staggering 85% of Americans own a smartphone, giving them access to a vast array of digital goods and services. With that kind of reach, it should come as a surprise that over 60% of people claim to have downloaded an mHealth app to enhance their wellbeing and track vital medical statistics.A digital health product may harness, amongst other things, the power of cloud computing platforms, specialist software, digital connectivity, or sensors to deliver game-changing outcomes. Furthermore, it may take the form of a medical product, a diagnostic tool, or an adjunct to other healthcare products such as drugs or devices. Products across the digital health ecosystem serve different but complementary purposes.Depending on the category and your product’s intended use and risk, it is subject to increasing degrees of clinical evaluation, regulatory oversight, and real-world data requirements. While some technologies such as smoking cessation apps or fitness trackers help patients take control of their own health, others help doctors and other medical professionals make vital clinical decisions. Indeed, rapid developments in artificial intelligence are quickly improving doctors’ abilities to accurately diagnose and treat complex disorders and to enhance healthcare delivery. But despite technological progress and favorable financial outlooks, an American Medical Association survey has found that fewer than 30% of US healthcare practitioners are actively recommending digital health technologies to their patients and only 13% are actually using them in their practice.